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#152 - The Future of Research in Three Trends with Jo Widawski of Maze
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Time to right as Key Success Factor
The advancement of technology is expected to accelerate the capture of insights through AI moderation, pushing for the collection of qualitative insights at the speed of quantitative ones. This will lead to new experiments in research. The use of synthetic users is emerging but is not universally supported. The evolution of technology will also impact organizational design and the values companies prioritize. A key shift foreseen is towards 'time to write' becoming a critical factor for organizational success. Organizations will be judged by how quickly they can rectify mistakes and the speed with which they can achieve correctness, setting a new standard for successful companies.
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