Viral Writing 101 with Shaan Puri
The Espresso Hour
How to write a case study that yields results
The key to crafting an impactful message for marketers is to highlight common mistakes and provide a solution that triggers their curiosity and insecurities. By phrasing the message as a public service announcement or a helpful favor, marketers can be enticed to pay attention and learn how to enhance their case studies. By offering expertise and promising to share effective strategies, the audience is more likely to engage and take action to improve their results.
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