1min snip

The Knowledge Project with Shane Parrish cover image

#201 April Dunford: The Marketing Expert

The Knowledge Project with Shane Parrish

NOTE

What is Positioning in Marketing and Sales?

Positioning is often misunderstood as mere messaging or branding, but it serves as the foundational element of marketing and sales strategies. True positioning defines a product's unique ability to deliver exceptional value to a well-defined customer segment. Unlike branding or taglines, which are outputs of well-established positioning, positioning itself is not an input but rather the underlying structure that supports all marketing efforts. It clarifies how a product stands out as the best in its category, focused on delivering specific benefits that matter most to targeted customers.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode