Premium Products and Niche Audiences

Selling products to older, niche audiences, particularly women in middle America aged 30-60, leads to higher loyalty and engagement. Older consumers are less finicky and harder to convert initially, but once they make a decision, they tend to stick with it for a long time. Premium products and niche audiences consistently result in better customer loyalty. It's advisable to start with a higher price point and then lower it, rather than starting cheap and trying to increase prices later, unless following a freemium model.

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