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Think Like an Owner cover image

Chenmark Series 2: Ethos and Incentives - Ep.164

Think Like an Owner

NOTE

**Commissions lead to a lot of bad outcomes **

Relying on a single metric for compensation can lead to unintended consequences. It's advisable to avoid a compensation structure that focuses solely on one income statement-oriented metric. Companies should prioritize metrics like free cash flow and human economics over revenue when designing compensation plans. Emphasizing revenue in commissions can result in selling products below value or setting unrealistic expectations. This misalignment can be detrimental to the organization. Diversifying compensation metrics beyond sales commissions can lead to better organizational alignment.

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