The transition from early social networking systems, where individuals had personal pages with no newsfeed or virality, to modern social media platforms with like and retweet buttons led by algorithms has changed the online experience. Originally aimed at connecting people, social media platforms now prioritize engagement with viral content over personal connections, impacting the way individuals interact online. The introduction of the front-facing camera in 2010 further fueled the shift towards performative online behavior, especially concerning children.

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