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Achieving Your Next Level of Success
Motivation with Brendon Burchard
Obligation, Duty, Purpose, and Task Urgency in Performance
The speaker emphasizes the significance of duty, obligation, or purpose as driving forces towards achieving goals. They discuss how when faced with an obligation to make money online or learn marketing, it motivated them to succeed. The speaker introduces a scale from one to five to measure levels of obligation, with five representing high obligation. Additionally, the concept of task urgency is highlighted as a factor that high performers feel, pushing them to act immediately due to deadlines or impending disasters. Examples are provided, like how salespeople excel towards the end of a quarter due to impending measurements or how Olympic athletes intensify training just before the Olympics.
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