
Finding Work with Meaning, ft Ken Coleman
Wisdom From The Top with Guy Raz
00:00
Work Smart, Not Hard
In the 70s, a marketing message aimed at kids and parents emphasized the importance of working smart rather than hard through posters showing a smiling college grad with the message 'work smart' versus a frowning worker in overalls with the message 'not hard, work smart.' This messaging aimed to instill the notion of efficiency and strategic thinking over just putting in hard labor.
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