1min snip

The Second Studio Design and Architecture Show cover image

#366 - Ashwinn Krishnaswamy, Partner at Forge

The Second Studio Design and Architecture Show

NOTE

Design is a Communication Problem

Effective packaging design should focus on communication by defining the target audience, message differentiation, and functionality. Simply designing a pretty package without clear communication leads to confusion among consumers. Design is not just about aesthetics; it is primarily about effectively communicating the brand and product to the target audience.

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