#006 Max van den Ingh: on creating demand and keeping up with changing behaviours
Grow with the Flow by The Growth Syndicate
Focus on Outcomes and Early Signals in Strategic Exercises
In strategic exercises for bigger companies, focusing on outcomes over outputs is crucial. By discussing the desired outcomes with clients, such as identifying the ideal customer profile and gaining confidence in the sales process, a more successful engagement can be achieved. Early signals play a key role in today's environment where demand generation is a priority. Recognizing the difference between demand capture and demand generation is essential, highlighting the importance of research and comparison when making purchasing decisions.
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