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Solopreneur Masterclass: From Zero to $5.2M Business Without Any Employees | Justin Welsh

The Calum Johnson Show

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Market Validation: Demand and Willingness to Pay

The key hesitation in launching a course is the uncertainty of demand and willingness of people to pay for it. People may express interest in a course but when it comes to paying for it, their willingness might change. Market validation is crucial to ensure that there is a market for the course before investing time and resources in its development.

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