Blogs and Platforms and Permission (E)
Akimbo: A Podcast from Seth Godin
Getting Found: The Challenge of SEO in the Age of Google
Most people don't go past the first page of Google search results/nGetting found for generic terms on Google is a challenge/nEarly on, cheating was a common way to manipulate Google's algorithm/nThe sedimentary approach of website rankings is based on SEO rather than worthiness or verification
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