Getting Found: The Challenge of SEO in the Age of Google

00:00

Key takeaways

Transcript

Episode notes

Most people don't go past the first page of Google search results
Getting found for generic terms on Google is a challenge
Early on, cheating was a common way to manipulate Google's algorithm
The sedimentary approach of website rankings is based on SEO rather than worthiness or verification

Sharecropping doesn’t get you very far

Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.

Hosted on Acast. See acast.com/privacy for more information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

Listen to all your favourite podcasts with AI-powered features

Listen to the best highlights from the podcasts you love and dive into the full episode

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

Listen to all your favourite podcasts with AI-powered features

Listen to the best highlights from the podcasts you love and dive into the full episode