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Curate and Educate: The Art of Copywriting
Creating effective copy requires a structured approach, starting with a system prompt that defines the role of the writer, such as a copywriter, to guide the content generation process. Building a swipe file filled with high-quality sales pages is crucial, as it helps the system learn the desired language and style of effective sales copy. This swipe file should be curated personally, as there is no automation to ensure quality. Additionally, documenting company-specific information, including core values and unique selling points, aids in tailoring the messaging. Utilizing AI to generate customized writing guidelines for different target audiences further refines the copywriting process, ensuring alignment with the unique brand identity and goals.