Focus on Business Fundamentals, Not Market Indicators

Shorting even obvious frauds is challenging to make money from. It's easier to identify frauds and be right in the long term, but making money from shorting them is challenging. The focus is on businesses rather than stock market indicators like PEs or price sales ratios. The approach is to invest in strong businesses like Coca-Cola or Gillette, irrespective of stock market conditions, with a focus on the business performance itself.