4min snip

The Art of Manliness cover image

The Cues That Make You Charismatic

The Art of Manliness

INSIGHT

Charisma: Warmth + Competence

  • Highly charismatic people possess a balance of warmth (likeability, trust) and competence (capability, power).
  • An imbalance can lead to being seen as too friendly but not respected, or credible but cold.
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