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How Jeff Bezos Built One of the World’s Most Valuable Companies

HBR IdeaCast

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Customer Obsession and Diversification

Amazon's success is attributed to its core capabilities - customer focus, logistics, and technology, particularly exemplified by Amazon Web Services (AWS). By ensuring everything the company does connects to these capabilities, Amazon maintains a strong focus. Jeff Bezos emphasizes the philosophy of working backwards and thinking forward, promoting customer obsession to guide business decisions.

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