What are the marketing ops like for one of DTC’s biggest beauty brands?
Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.
And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around?
Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend.
And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what’s been the impact of email marketing on Jones Roads revenue?
Tune in to find out Cody’s best estimate and his predictions for the future of Jones Road!
00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer
00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch
00:10:33 - The Shift to In-House Advertising
00:15:10 - How Quizzes Drive Sales for Jones Road
00:19:46 - Effective Full Funnel Approach for Black Friday Sales
00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68
00:33:38 - The Impact of Email Marketing on Revenue
00:35:17 - Boost Your List Growth with SMS Number Collection
00:36:29 - The Success of Miracle Balm
00:40:53 - Lessons Learned from a Million-Dollar Black Friday
00:42:08 - How to Maximize Facebook Ad Spend
00:45:44 - Deciding on the Perfect Tech Stack
00:49:19 - Black Friday Revenue and Brand Building
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Check Out Jones Road:
Website: https://www.linkedin.com/in/cody-plofker-47a29b120/
Follow Cody:
LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
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