40sec snip

Hidden Brain cover image

The Secret to Gift Giving

Hidden Brain

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Gifts and gift exchanges are supposed to be about generosity, kindness and caring. But below the surface of these prosocial goals, many gift-givers consciously or unconsciously prioritize their life. At Carnegie Mellon University, Jeff Gallic studies the psychology of gift-giving. He's found that in order to give good gifts we need to get over ourselves.

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