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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Perception Shapes Reality
The founding story of Liquid Death was often misunderstood due to misconceptions propagated by journalists and a lack of understanding among early investors. While some early venture capitalists recognized its potential, many dismissed it as just water, failing to see the innovative vision behind the brand. Additionally, a common myth arose about the founder's past, indicating that misinformation can perpetuate and obscure the true narrative of a business's origin.
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