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Build a Better Agency Podcast cover image

EP 445: Why agency owners should start online communities with Drew McLellan

Build a Better Agency Podcast

NOTE

Building an Audience

Building an audience or community requires identifying individuals who share a common connective tissue, socially significant characteristics, norms, and values. Merely being human and finding someone funny or interesting is not enough for sustainability. The key is to create a reason for them to keep coming back and find ongoing value in what you offer. To build a successful audience, it is crucial to define a specific target group that aligns with what you know and are willing to teach.

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