Behavior Change Framework Process | 2min snip from Lenny's Podcast: Product | Growth

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Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

Lenny's Podcast: Product | Growth | Career

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Behavior Change Framework Process

The Behavior Change Framework Process starts with defining the behavior that needs to change through workshops to align the team. The next step involves conducting a behavioral diagnosis to study actions rather than intentions, mapping the steps toward behavior change. This process often leads to insights and 'light bulbs' for teams. The final stage includes diagnosing and designing interventions by outlining the steps and overlaying psychological factors influencing behavior at each step, which can be a time-consuming but crucial phase for achieving behavior change.

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Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth.

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Find the full transcript here: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/#transcript

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Where to find Kristen Berman:

• Twitter: https://twitter.com/bermster

• LinkedIn: https://www.linkedin.com/in/kristenberman/

• Website: https://irrationallabs.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/