Infinite Loops cover image

Jack Butcher — Reality is the Boss (EP.173)

Infinite Loops

The Importance of Honing in on a Specific Style and Filter

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  • The speaker was able to build a freelance business from a client at a previous agency.
  • The corporate environment had a level of arrogance and naivety.
  • The speaker initially underestimated the non-design aspects of their work.
  • In order to gain momentum, the speaker focused on a specific visual style and filter for their work.
  • The speaker experienced little internet momentum until honing in on specific constraints for publishing.
  • Effort in the agency background often goes unnoticed or wasted.

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