The a16z Show cover image

What’s Next for Consumer AI? | Josh Elman Joins a16z

The a16z Show

00:00

Musical.ly Became TikTok Through A Creation Loop

  • Elman recounts Musical.ly's loop: easy creation, curated feed, and cross-posting to Instagram that created influencer stars.
  • ByteDance acquired and scaled it with paid ads, but retention from personalization made those ads effective.
Play episode from 31:56
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app