Advanced technology like AI-generated deepfakes has the potential to revolutionize movie making by speeding up the process and reducing the need for less experienced digital artists. However, it also poses a significant threat by making it quick and inexpensive to create disinformation and misinformation online, blurring the line between reality and falsehood. While the photorealistic capabilities of this technology are impressive, it is raising concerns in the cinema industry due to its potential to deceive viewers. The initial use case is expected to be on social media, but the release to the public is delayed as developers are aware of the dangers associated with this powerful technology.

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