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E64: Lessons from Q2, Crossbeam/Reveal merger, and the importance of adaptability

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Alignment Between Goals and Organizational Structure

Business dynamics should be reflected in the organizational structure to ensure alignment between goals and staffing. Setting goals is not enough; the organization must be designed and staffed appropriately to invest effectively in achieving those goals. Simply stating goals without corresponding staffing and investment will lead to goal misalignment and failure.

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