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Porsche (with Doug DeMuro)

Acquired

The Turnaround of Audi: From Reputation Damage to Success

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  • Kia and Hyundai attempted to enter the luxury market
  • The Audi 5000 had a famous scandal of unintended acceleration
  • Audi needed a turnaround and was transformed by a successful CEO
  • The CEO of Audi later became the CEO of Volkswagen
  • The CEO oversaw the launch of the new Beetle

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