Season 3, Episode 6: Henrietta Rix, Co-Founder & CEO of Rixo
Work Rest Slay
Building their Instagram Following organically
The speaker shares the story of building their Instagram following for their brand organically by engaging with similar interest accounts. Despite starting with no content and limited resources, they focused on liking and following accounts with similar interests, particularly those using the hashtag vintage. Through personal engagement and manual interactions, they gradually grew their following without any paid promotions, ultimately connecting with like-minded individuals over time.
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