AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Ep 45: Sword Health CEO Virgílio (“V”) Bento on Sword's New AI Solution and the Decisions That Shaped the Company
Vital Signs with Jacob Effron and Nikhil Krishnan
Focusing on Value Delivery through Marketing Channels
The speaker mentions that their model is based on getting paid for delivering value and enrolling members into SWOR, leading to a strong internal focus on effectiveness. Marketing tactics primarily involve sending mailers and emails, with webinars also being an option. The focus is on working with clients to determine the appropriate level of marketing access to avoid spamming the audience. The two most important channels are identified as mail-ins and emails.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode