AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Quibi's epic fall and the future of books
The Vergecast
Communicate the Value Clearly
1min Snip
00:00
Summary
Transcript
Episode notes
The effectiveness of a brand's messaging is crucial, as exemplified by Quibi's Super Bowl commercial, which failed to convey the essence of its streaming service. Instead of explicitly stating its purpose, the ad only referenced the concept of a 'Quibi' as a 'quick bite' of content under ten minutes. This highlights the need for clear communication of a product's value and functionality to ensure potential users understand its core offering. In contrast, the pandemic-driven surge in TikTok usage showcases a platform that successfully captured audience attention by resonating with users' needs and behaviors.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode