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#350 How To Sell Like Steve Jobs

Founders

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Rediscovering Value through Repetition

Rereading and rewatching beloved books and movies reveals the extent of forgotten insights over time, emphasizing the importance of revisiting what we once valued. Understanding the core offering is critical; articulate a clear and compelling description that answers why stakeholders—customers, employees, investors—should care and how their future improves through engagement. Consistently integrate this key message across various platforms such as marketing materials, presentations, and online content. Furthermore, effective preparation involves analog methods, such as using pen and paper and sketching ideas on a whiteboard, which can clarify thoughts before employing digital tools.

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