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Importance of Training and Desire in Fitness Industry
In the fitness industry, it is crucial for individuals to have the necessary training and desire to excel in their roles. There is ongoing debate about what constitutes doing well in this field. The story of Liz Clark, the CEO of Ursa, highlights the significance of having the right values alongside lobbying skills. At an event, she addressed the issue of health insurance companies not covering training costs for gym owners, showing a focus on advocacy and industry support.