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$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Marketing Against The Grain
Leverage User-Generated Content for Growth
Recognizing the potential of user-generated content can catalyze growth. Users, particularly agency owners, naturally share their experiences on platforms like LinkedIn, especially when they find a product that fulfills their content needs. This behavior is driven by their desire to build social capital and establish themselves as experts, creating a mutually beneficial ecosystem. Organizations can capitalize on this trend by encouraging users to share insights, thereby enhancing brand visibility while simultaneously aiding users in attracting their own clients. As the program matures, it is crucial to professionalize and scale these efforts for sustained impact.
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