The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Rippling Memo: Bedrock's Geoff Lewis on The Conviction Building Process to Write a $200M Check and Co-Lead Rippling's Series D | Why No Competitor Can Out Execute Rippling | Uncapped SAFE's Why You Should Never Do Them and Why Geoff Broke The Ru

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Disruption Through Cultural Alignment

A new contender in the market has potential to displace established companies by aligning with traditional workplace culture, as seen with concerns over attire norms. This company could cannibalize competitors like Gusto and has the prospects of evolving into a major player, potentially achieving a valuation between $35 to $55 billion, akin to a 2.0 version of existing software solutions like Workday.

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