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#683 - Shaan Puri - 7 Semi-Controversial Rules For Success
Modern Wisdom
The Underrated Power of Storytelling
Storytelling is a highly underrated skill as it serves as the natural mechanism for transferring information between individuals. Stories have endured for thousands of years in religions because people remember stories, not rules. Stories encode information in a way that makes it stick in people's minds, unlike random pieces of information. Storytelling is a powerful tool used by leaders like politicians and CEOs to drive action and influence people. While many people can easily tell a good story, they are rarely taught how to effectively craft and convey stories. This lack of education on storytelling creates a significant opportunity for those who invest in learning the skill to quickly become exceptional storytellers and achieve the results of great communicators.
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