Leading up to this book, we're trying to think about experimentation in a new way. We tried all kinds of things including hackathons and how creativity happens. As we began to play with that, who are you being as you experiment, we found some things that really changed the game. And one of them was: How committed are you to having a particular outcome? Because if you are committed to this particular outcome, the odds are very good. You will not be able to handle it.

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