Andreessen Horowitz Part I
Acquired
The Power of Aggregation Theory and the Origins of Netcape
Giving away consumer things for free to get more people on board is a successful business model known as aggregation theory/nNetcape became powerful by aggregating all internet users and was able to pressure businesses into buying tools from them/nThe success of this model can be attributed to the history of Mosaic being part of an CSA and the natural tendency to package and sell software in a box with a CD
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