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TED Talks Daily cover image

Want to succeed in business? Find a problem to solve | Anthony Tan and Amane Dannouni

TED Talks Daily

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Strategic Design Choices for Sustainable Mobility

The chapter explores the innovative design decisions made by individuals to target taxi drivers, offer low-cost mobility options, and prioritize affordability over luxury services. It emphasizes sustainability, profitability, and the unique approach of co-creating with regulators in a regulated industry rather than following traditional startup methods.

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