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The School of Greatness cover image

Head of TED: INCREASE Your HAPPINESS & ABUNDANCE! Our Simple STRATEGY To Reaching BILLIONS | Chris Anderson

The School of Greatness

NOTE

Empowering through Rules and Tools

By giving away their brand to TEDx organizers worldwide, TED established rules (labeling as TEDx) and tools for self-organization. This strategy allowed organizers to have control over speaker selection and event format while trusting them to uphold TED's values. Through sharing coaching advice and event tips, organizers learned from each other, fostering a community. This approach led to 3000 curation teams globally, creating 25,000 videos annually, showcasing some of the best Ted speakers.

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