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#178: How to Turn Your Website into a Sales Machine

The StoryBrand Podcast

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Brand Script Sections and Website Strategy

The brand script is a tool to track the brand story and messaging, consisting of failure, problem, success, and guide sections. The website should draw from the failure and problem sections for the stakes section, highlight the value proposition with benefits rather than just features, derive it from the success section, and present the guide section with empathy and authority, introducing the brand or person as the problem solver.

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