Sub Club by RevenueCat cover image

Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

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Optimizing Notifications with the Bandit Algorithm and Emojis

Optimizing notifications with specific criteria on copy templates, eligible templates and attention-grabbing emojis in titles. Data proves emojis in titles work better, leading character works better than at the end. Customized topical icons can also be added.

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