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3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
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Exploring Email Delivery and List Quality for Revenue Optimization
The importance of focusing on email delivery and list quality for revenue optimization is highlighted in the discussion. It is emphasized that starting with a quality email list is crucial to avoid diluting funnels and frustrating sales teams. By segmenting the email list based on different types of customer behavior and interactions, businesses can effectively target and communicate with individuals. The conversation stresses the significance of capitalizing on the existing email list, utilizing different tactics to engage with customers based on their behavior, and ensuring that only ideal customer profile individuals are targeted. Moreover, the need for personalized and segmented emails over generic broadcasts is emphasized, as well as the value of using platforms like HubSpot for effective email marketing strategies.
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