E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
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Importance of Growing Contract Size in SaaS Companies
In SaaS companies, increasing the contract size is crucial for gaining attention in the public market. When a service revenue becomes a significant portion of the business, typically over 15%, it starts to stand out. Companies focus on growing their contract sizes and targeting larger clients like Walmart to enhance their business and revenue potential.
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