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#117: How to Make More Money With What You Already Have

The StoryBrand Podcast

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How a Product Brief Can Help Your Business Become More Profitable

Installing a product brief can help small business owners create profitable products./nA product brief asks important questions about creating or representing a product and is designed to challenge the creator's thinking./nThe product brief is a part of the small business flight plan and is accompanied by helpful worksheets./nBain and Company conducted 10 years of research on what consumers actually want to buy, providing valuable insights for small business owners.

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