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Seeking Difference for Difference's Sake
Social influence can lead individuals to conform or rebel against a group. In modern culture, there is a tendency to fetishize difference for its own sake, leading to conformity in contrarianism. This behavior can mirror a blind adherence to tradition for tradition's sake. Marlon Brando's character in 'The Wild One' exemplifies this sentiment, where rebellion is pursued without genuine values or purpose, merely for the sake of being different.