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Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast

How I Write

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⭐️ Tone of Voice - The Boron Letters: A Copywriting Must-Read

The Boron Letters, written by copywriter Gary Halbert to his son while in jail, contain valuable principles of life, copywriting, and marketing. The letters are written with a warm and casual tone as if speaking to one person, creating an engaging and appealing style. By adopting this personalized approach, the writer aimed to create a sense of mentorship and guidance, making the content more relatable and interesting for the readers.

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