We Study Billionaires - The Investor’s Podcast Network cover image

TIP616: The Godfather of Influence w/ Dr. Robert Cialdini

We Study Billionaires - The Investor’s Podcast Network

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Project Likability to Customers

The key to successful communication and connection with others, as showcased by leaders like Reagan and Clinton, lies in genuinely liking the people you interact with. Rather than focusing solely on getting customers to like you, the more effective approach is to genuinely like your customers. By projecting a sense of liking onto others, you can break down barriers and enhance decision-making. This approach of projecting likability onto others creates a strong connection and fosters positive interactions, ultimately leading to more successful outcomes.

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