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#645: How To Message Your Digital Product Or Service To Instantly Sell

The Amy Porterfield Show

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Comparing Storybrand and Pastor Frameworks in Copywriting

The Storybrand framework emphasizes the bright future of the course or offer by introducing the solution right away, while the Pastor framework focuses on playing up the problem and the consequences of inaction. After testing both methods, it was found that both frameworks worked well but for different audiences. The Storybrand technique had a higher conversion rate for the cold audience reached through paid advertising, as it led with the solution casting a vision for the dream life that the masterclass can offer.

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