Akimbo: A Podcast from Seth Godin cover image

Synecdoche (E)

Akimbo: A Podcast from Seth Godin

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Multiple Minds in an Individual's Decision Making

An individual's decision-making process incorporates multiple minds, each functioning at its own pace and striving to achieve its own goals. These 'minds' are responsible for a range of behaviors, from impulsive actions to long-term, selfless thinking. When individuals refer to 'I' or 'you', they are essentially referring to the collective 'we' of these various minds, all vying to influence the eventual action or decision made.

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