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006: Nat Eliason on What It Actually Takes To Be a Creator
The HeyCreator Show
Balancing Mass Appeal and Evergreen Content
Content can broadly fall into two categories: one with mass appeal that is short-lived but can go viral, and another less popular initially but resonates over time. It is essential to strike a balance between creating viral content and evergreen pieces that people return to in the future. The struggle lies in deciding how narrow to focus to be recommendable while maintaining enough broadness to stay interested. The key to success in the online space is to avoid getting bored and quitting, as consistency is crucial for long-term sustainability.
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