Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Newsletter Operator
Quality over Quantity in Subscriber Acquisition
The company's subscriber base primarily comprises paid subscribers, with around 90% coming from paid sources compared to 10% organic. The organic traffic amounts to 40,000-50,000 monthly. Leveraging strong SEO strategies, the company ranks for popular keywords like 'dividend calculator' and 'GameStop short interest,' attracting significant traffic during relevant events such as the GameStop and AMC frenzy in 2021. The company's approach focuses on capturing traffic from trending topics by ranking for key search terms, resulting in substantial traffic spikes during such events.
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